Samantha Payton

Samantha Payton has extensive experience in account management and client relations within the advertising industry, currently serving as Global VP of Network Agency at GWI since August 2017. In this role, Samantha manages enterprise relationships with major marketing communication agencies, including WPP, Dentsu, IPG, and Havas across North and South America. Previous positions include VP of Agency Account Management at GWI, Senior Account Director, and Account Director at Innovid. Earlier career roles included Senior Client Analyst at Kantar Millward Brown, Senior Research Analyst at Ipsos, and Team Leader at Reis. Samantha holds a B.A. in Government and Politics from the University of Maryland and has studied at the University of Richmond in Florence.