R. C. Bhattacharya

Prof. Bhattacharya is a Metallurgist by profession and an MBA from Cranfield Business School, UK. Prof. Bhattacharya has also completed a programme on ‘Strategic Thinking and Management’ from Wharton Business School, U.S. Prof. Bhattacharya joined Indian Oxygen Ltd. (now BOC India Ltd.) initially as General Manager-Operations and finally rose to the level of Chief Executive, Eastern Region. He was also the Senior Vice President-Marketing, with one of the Aditya Birla Group Companies before switching over to Academics and Consultancy.

He carries more than 30 years of industrial management experience in Operations, Quality Assurance, Marketing, Strategy and General Management. Prof. Bhattacharya has been teaching Marketing, Industrial Marketing, Marketing of Services, Strategic Marketing, Strategic Management and other topics as visiting Professor in many renowned business schools. He has been a visiting professor at IIM-Calcutta for about 20 years. He has conducted more than 30 Management Development Programmes and has published and presented a number of papers in India and abroad.

He has first hand experience in Strategic Alliances, Brand Building in Industrial Markets, Corporate Marketing, Relationship Marketing, Loyalty Building etc. He has been a Consultant in the area of Strategic Management with both national and international assignments.