Luis Adrada Trujillo

Head of Outdoor at Glocally

Luis Adrada Trujillo has a diverse work experience spanning over several companies and roles. Luis started their career at TELEFONICA PUBLICIDAD as an Ejecutivo de cuentas from 1995 to 1996. Luis then moved to QDQmedia, where they worked as both a Jefe de Ventas and later as Gerente Comercial Andalucia Oriental, responsible for expanding and growing the company's presence in the Málaga, Granada, Almería, and Jaén areas from 1997 to 2006.

Afterward, Trujillo joined Clear Channel Outdoor, initially as the Director De Venta canal local Madrid, Castilla León y Castilla la Mancha, Pais Vasco, Aragon, from 2006 to 2011. Luis then took on the role of Director De Venta Canal Local de Madrid, Aragon, Pais Vasco, Galicia, C. Leon, C. Mancha, overseeing resources, developing and implementing commercial policies, and establishing strategies for client loyalty from 2012 to 2012. From 2013 to 2019, Trujillo assumed the position of Director Nacional canal Local, managing the national local channel and leading a team of three local sales directors and 25 executives.

Trujillo's most recent work experience is with Glocally Media Agency, where they are currently serving as the Head of Outdoor. As a member of the Executive Committee, they are responsible for the OOH and DOOH areas. Luis'stasks include negotiation and relationship management with exclusivists, design, implementation, and execution of new projects to optimize the medium. Additionally, they are involved in establishing strategies for the outdoor medium and providing training to support the national office network.

In the future, Trujillo is set to join Cantábrica de Medios as the Head of Outdoor. However, the start date for this role is not specified in the available information.

Luis Adrada Trujillo's education history is as follows:

- In 2021, they attended The Valley Digital Business School and obtained a degree in Digital Marketing Strategy with a field of study in Advertising.

- Luis also attended IESE Business School, where they pursued a Postgraduate degree in Business Management (PDD), although the specific start and end years are not provided.

- Similarly, Luis Adrada Trujillo studied at CESDE - Centro de Estudios Superiores de la Empresa, where they completed a Master's degree in Commercial Management and Marketing. The exact duration of this program is not mentioned.

- Furthermore, they completed a Diploma in Advertising at the Instituto Europeo de Estudios Superiores (IEES). The specific timeframe of this diploma is not provided.

- Lastly, Luis Adrada Trujillo received a Diploma in Marketing from Centro Español de Nuevas Profesiones, but the duration of this program is not mentioned.

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