Michel van Luijtelaar

Michel van Luijtelaar has a diverse work experience across various industries and roles. Currently, they are the Local SEO Enthusiast & Founder of GMBapi.com, where they focus on improving search engine rankings and managing online reputations. Prior to this, they founded Up Analytics in 2019, a boutique marketing agency that offers digital and data-driven marketing services.

Michel also has extensive experience at Google, where they held multiple roles. Michel was the Measurement & Omnichannel Lead for South East Asia, responsible for implementing new measurement products and improving bidding strategies. Michel also worked as a DoubleClick Attribution Product Specialist, helping clients utilize automated bidding and cross-channel attribution models. Additionally, Michel served as a Performance Specialist in the Travel & Finance sectors, optimizing client performance through advanced conversion strategies and data analysis. Michel also worked as an Industry Manager, Sales Manager, and Strategic Sales manager at Google.

Before their time at Google, Michel worked as a Freelance Media Consultant at World Report Media, where they produced country reports and collaborated with CEOs from various industries. Michel also worked as a Freelance Market Researcher at Trianel Energie B.V. In addition, they gained experience as a Business Development Manager at Hi Touch Imaging Technologies, where they marketed and sold photographic products.

Michel started their career with an internship at Pecoma Business Technology.

Michel van Luijtelaar completed Google's internal leadership development program, Mercury, from 2009 to 2010, focusing on management. Prior to that, they pursued a Master of Science degree in International Business, with a specialization in Organization & Management, at Tilburg University from 1997 to 2002. During their time at Tilburg University, they also attended Northern Illinois University in 2000 to undertake various courses in IT, Marketing, and E-commerce, although they did not obtain a degree from that institution.

Their secondary education includes attending Sint-Janslyceum from 1995 to 1997, where they completed an Atheneum program with a major in Economics & Math. Before that, they attended Jeroen Bosch College from 1990 to 1995, also completing an Atheneum program with the same major.

Additionally, Michel van Luijtelaar has recently obtained Google Analytics Certification twice in August 2022 from Google.