GM/PR Consulting
Paolo Genolini currently serves as the Media Manager at GM/PR Consulting since January 2023, while also holding the position of Associate Consultant at OxfordSM since 2014, where the focus is on enhancing business success through people-centric strategies. As a Partner at GODOIT and a Promotore at Mutua MBA since 2019 and 2020 respectively, Paolo has contributed to various ventures. Previously, from 2017 to 2019, Paolo managed sales and marketing at milanobike, and held positions as Senior Account Clienti at Filmedia S.r.l. and Business Unit Head OTC at Omega Pharma Corporate, with responsibilities that included strategic planning and marketing management. Paolo's career began at GlaxoSmithKline Consumer Healthcare, progressing from Marketing Manager OTC Italy to European Marketing Manager for Breathe Right, where brand strategies and market analysis were pivotal. Paolo's early experience included a role as Senior Product Manager at Stafford Miller, concentrating on promotional activities in the oral care sector. Paolo holds a degree in Marketing from Università Bocconi.
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GM/PR Consulting
GM/PR by Giulia Masla is a public relations and brand strategy communication agency specialised in fashion, luxury and design. With 30 years of experience in the communication business, Giulia Masla founded her Milan-based independent agency in 2014 with the goal of offering every client a highly individualized service aimed at building and growing brands to become leaders in their specific markets. Embracing a comprehensive approach, which includes global press and communications, brand strategy, social media, media planning and cross-channel partnerships, GM/PR is focused on communicating the unique vision of its clients and on creating a solid, stable interaction between labels and their target audiences.