Adam Lippard is a senior sports and entertainment executive with over 25 years of experience, currently serving as Chief Commercial Officer at GMR Marketing since July 2001. Lippard has a strong background in developing, managing, executing, and measuring sponsorships, events, and marketing plans, working with notable organizations such as the IOC, FIFA, and NFL. Prior to GMR Marketing, Lippard held the position of Director of Marketing at Ultimatebid.com, contributing to the start-up of the e-commerce auction platform, and was involved in various roles within the Orlando Magic organization, where responsibilities included Senior Director of Business Operations and Director of Strategic Planning. Lippard holds a Master's degree in Sports Administration and Facility Management from Ohio University and a Bachelor's degree in Broadcast Journalism from Syracuse University.