Mikael Mårtensson

Mikael Medzhidov is a Consulting Analyst at Acumen - Smart Revenue Management, specializing in optimizing promotional and commercial investments for global CPG clients, with proven outcomes in margin improvement. Previous experience includes a role as a Data Consultant at Artefact, where Mikael independently managed client communications and delivered high-quality presentations. As the Consultant Team Lead at 180 Degrees Consulting, Mikael led a team in advising a sustainability start-up on market entry and customer acquisition strategies. Early career experience includes developing a UK-focused market-entry strategy for a global manufacturer while at London Strategic Consulting. Mikael holds a Bachelor's degree in Economics & Management from King's College London.