Michelle Groff Lancaster

Michelle Groff Lancaster has held numerous positions in the technology and innovation space over the past two decades. Michelle began their career in 1999 as a Knowledge Manager at Cambridge Technology Partners. In 2003, Michelle moved to Novell as a Senior Communities and Collaboration Manager. Michelle then joined SON|Systems in 2006 as a Director of Marketing, where they developed and delivered strategic marketing programs. In 2008, they became Director of Customer Community at Executive Networks, and then moved to Within3 in 2009 as Senior Director of Customer Community. In 2013, Michelle joined Hitachi Vantara as Director of Enterprise Customer Experience and Enterprise Content Management, Communities and Collaboration. Michelle then became Partner and Strategic Consultant at LTV Digital in 2018, and VP Client Engagement, Strategic Innovation at N3 Innovation in the same year. In 2021, Michelle joined GO Fitness, Inc. as COO and Harvest Gold Organics as an Advisor.

Michelle Groff Lancaster attended Virginia Tech from 1992 to 1996, where they earned a degree in Management.