Bessy Cedeño

Bessy Cedeño is a seasoned UX Manager at GOAL SYSTEMS since May 2022, where strategic user insights and cross-functional collaboration drive the optimization of user experiences across products. Prior experience includes serving as a Senior Experience Designer at IZO, leading transformative projects in LATAM and Europe to enhance customer and employee experience. Bessy has also held roles at IKEA España, where responsibilities included UX/UI design and digital strategy implementation for key business areas, and at FullSIX Madrid, focusing on web usability for Vodafone Spain. Early career experience includes a Marketing Executive position at Promo News C.A., where Bessy contributed to the growth of digital advertising. Bessy holds multiple advanced degrees in Digital Customer Management, Corporate Communication, and Business Administration, with ongoing education in Executive Coaching at IE Business School.