Brice Hourdin

Brice HOURDIN has a diverse work experience that spans across various industries and roles. In their most recent position at Go City®, they served as the Commercial Planning & Performance Director, where they were responsible for optimizing performance and achieving key performance indicators (KPIs). Brice successfully led a project that resulted in a significant revenue recovery. Prior to this role, Brice held the position of Senior Trading & Commercial Strategy Manager at the company, where they implemented change through website merchandising and conversion rate optimization. Brice also played a strategic role in migrating paid search, display, native, and paid social campaigns to the in-house team, ultimately reducing marketing costs and increasing profitability. Before working at Go City®, Brice gained experience at AccorHotels, where they held roles such as E-Commerce Executive and E-Commerce Coordinator, among others. Brice achieved significant revenue growth and improved return on investment during their time there. Brice also worked as a Social Media Consultant for RATP Dev and completed internships at PSA Peugeot Citroën, AccorHotels, Clemajob, and Pub Au Bureau. Overall, Brice's work experience highlights their expertise in commercial planning, performance optimization, website merchandising, conversion rate optimization, and digital marketing.

Brice Hourdin completed a Master 2 degree in E-Business at EMLV - École de Management Léonard de Vinci from 2012 to 2013. Prior to that, they pursued a Master 1 degree in Business to Business Marketing at the same school from 2008 to 2012. In 2010, they also undertook a short-term study program at Inholland University of Applied Sciences, focusing on Business Ethics, International Business Studies, and Marketing. Brice Hourdin has also obtained several additional certifications including MBA Essentials from The London School of Economics and Political Science (LSE) in 2021 and various Google certifications related to AdWords, Analytics, and Data Studio.