Annette Schatz

Annette Schatz is an accomplished executive with a robust career in brand innovation and merchandising. Currently serving as President of GDMG Brand Innovation at GoDigital Media Group since 2023, Annette also founded ReachTV in 2016, where roles include investor and strategic advisor, and has been the founder and strategic advisor for The Invictus Firm since 2014. Previous leadership positions include President and Chief Merchandising Officer at Xcel Brands, Inc. (2018-2021) and President of Global Brands and Global Wholesale Sales at BCBGMAXAZRIAGROUP (2013-2017). Additional experience includes senior roles at Gloria Jeans, BCBGMAXAZRIAGROUP, and ASSOLUTO, INC., as well as early career positions at Target and Lane Bryant. Annette Schatz holds an MBA in Business Administration from the University of Minnesota and a BA in Psychology from The College of St. Scholastica.