Jalaj Srivastava is a seasoned professional with over 10 years of experience in product marketing, currently serving as a Senior Product Marketing Manager (B2B) at Godrej & Boyce Manufacturing Co. Ltd. Since May 2010, Jalaj has successfully managed a significant B2B Physical Security Products category and led various digital marketing initiatives, including website SEO and market surveys. Previous roles include Product Marketing Manager in both B2B and B2C segments, where Jalaj achieved substantial sales growth and contributed to market development initiatives. Earlier experience includes a Technical Support Officer role at HCL Technologies, providing customer support for a major telecommunications project. Jalaj holds an Executive Program in Digital Marketing and Strategy from the Indian Institute of Management, Indore, an MBA in Marketing from the Institute of Management Technology, and a BTech in Electrical and Electronics Engineering from the College of Engineering Roorkee.