Astrid Kraft Alonzo

Astrid Kraft Alonzo has extensive experience in administration, marketing, and business management, with a current role as Director of Administration and Deputy Director at Goethe-Institut San Francisco since January 2009. Responsibilities include business analysis, strategic planning, accounting, and human resource management, as well as budget tracking and forecasting across multiple currencies. Prior roles include ownership and translation work at The Zeitgeist, event planning as a Marketing Executive Assistant at Meyer Sound, and editorial and PR management at Brunel GmbH. Astrid also has a background in wholesale coffee trade and business training within the coffee industry. Educational qualifications include a Bachelor of Arts in Business Administration with a focus on Marketing and Human Resources from Hochschule Bremen, alongside various certifications and training in related fields.