Natasha Roberts

Natasha Roberts is a highly experienced marketing professional currently serving as the Lead Marketing Events Manager at GoFundMe since August 2025. Prior to this role, Natasha held positions at Arcadia, first as a Senior Marketing Manager and then as a Local Marketing Manager from April 2021 to April 2025. Natasha's earlier experience includes significant roles at Lyft, where responsibilities included Regional Marketing Manager for the East and Senior Marketing Specialist from August 2016 to April 2021, as well as Event Marketing Specialist. Natasha also worked at AQUAhydrate, Inc. as a Field Marketing Manager, and briefly as SoBe Grassroots Summer Tour Manager at Motive: A Project WorldWide Agency. Before these roles, Natasha was a Field Marketing Manager for vitaminwater and smartwater at The Coca-Cola Company and began as a Promotions Intern/Assistant at Zelus Media Group. Natasha holds a Certificate in Sustainable Business Strategy from Harvard Business School Online and a Bachelor's Degree in Communication from Arizona State University.