Kae Labayen

Kae Labayen has a diverse background in marketing and advertising. They are currently working as the Marketing Director at GoHealth since 2023. Prior to that, Kae served as the Marketing Manager at TruGreen from 2020 to 2023, where they focused on driving growth and performance across various marketing channels. Before joining TruGreen, Kae held the position of Senior Manager, Brand Marketing at Groupon from 2018 to 2020. In this role, they were responsible for managing marketing budgets, creating innovation test plans, and optimizing marketing campaigns for both offline and online channels. Earlier in their career, Kae worked at Starcom as an Associate Director, leading media campaigns for Best Buy, and as a Senior Media Manager, overseeing the Del Monte portfolio. They also gained experience as an Associate Manager at PHD, where they worked on global campaign toolkits for Unilever, and as a Senior Media Planner/Buyer at Starcom MediaVest Group, where they collaborated with partner agencies for Coca-Cola. Kae started their career as an Account Executive at AdSystems International.

Kae Labayen attended the University of Santo Tomas from 2002 to 2006 and obtained a Bachelor of Arts (BA) degree in Communication Arts. In addition, Kae Labayen has certifications in Product Strategy from Northwestern University - Kellogg School of Management, Digital Marketing from the University of Illinois at Urbana-Champaign, and Inbound and Content Marketing from HubSpot.