Gigi Paz Vera has over 15 years of work experience in marketing and digital content development. In 2021, they began working as a Marketing Content Developer at GOintegro where they are responsible for conceptualizing and executing digital marketing content, including copywriting in Spanish and Portuguese. Gigi Paz is also in charge of the multilingual SEO strategy, which includes different properties such as websites, blogs, and landing pages. In 2020, they worked as an independent Digital Marketing Advisor. From 2012 to 2011, they were the co-founder and Commercial Manager/Digital Marketing at NutFood, a company dedicated to food, nutrition, and food regulatory advice. From 2009 to 2011, they were the co-founder and Director of Digital Marketing at Vista Bella Centro Cultural Internacional, a company that provided graphic design services for small and medium businesses. From 2011 to 2006, they worked as the Legal Representative, Administrator, and Commercial Manager at Grupo Rosario, a large Chilean and foreign tourist and hotel company. From 2006 to 2005, they worked as a Product Engineer, Long Distance Sub-Manager, and Mass Market at Entel, where they generated sales bases for customer acquisition and quality control of sales. Gigi Paz also proposed, developed, and supervised direct marketing strategies for the commercialization of various products. From 2005 to 2004, they worked as an independent Marketing Advisor, providing consulting and advice to food companies. In 2004, they worked as an Assistant Corrector at Universidad Adolfo Ibáñez and as an Analyst of Management Projects at Inversiones y Servicios Point Ltda., a holding company in the food, chemical, and food packaging industry. Lastly, in 2004 they worked as a Statistical Analyst at ADIMARK/UAI/CNPC.
Gigi Paz Vera has an extensive educational background. In 1999, they obtained their Ingeniero Comercial degree from Universidad Adolfo Ibáñez. In 2003, they completed their Master of Science in Marketing from the same university. In 2017, they obtained a Creación y Administración de Sitios Web Dinámicos con WordPress certification from Digicap. In 2019, they completed a Desafío Latam Analista Marketing Digital course. In 2020, they obtained Certificación Inbound from HubSpot and a Google Analytics Individual Qualification from Google. Additionally, Gigi Paz Vera has obtained numerous other certifications from institutions such as Semrush, Platzi, AdveiSchool, Social Marketing Academy, and Google Digital Academy (Skillshop).
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