Willeke Bakker Mijnlieff

Willeke Bakker Mijnlieff is a seasoned marketing professional with extensive experience in the Life Sciences sector, having served as Director of Life Sciences Solutions Marketing at Elsevier from November 2015 to October 2021. In this role, Willeke led global marketing strategies focused on Embase, EmBiology, and Reaxys, while previous positions included Senior Manager of Marketing Programs Roadmap and Head of Digital Campaigns Research Marketing. Prior to Elsevier, Willeke operated as an independent consultant and interim manager specializing in multi-channel marketing and customer loyalty from July 2011 to November 2015, and held an Account Director position at The Valley, where contributions led to customer loyalty through effective digital solutions from August 2006 to July 2011. Willeke's career began at Premiere Global Services as a Business Solutions Consultant, where a focus on profitability and customer segmentation was key. Educational qualifications include a Bachelor's Degree in Small Business & Retail Management and a Post-HBO in Digital & Online Marketing.