Zsófia Tóth

Zsófia Tóth is a Professor in Marketing and Management at Durham University, where they have been contributing to academia since 2021. With a focus on business networks and innovation, Zsófia's research interests include trust, value co-creation, and digital aspects of B2B marketing. They have held various academic positions, including Lecturer at The University of Nottingham and Associate Lecturer at Manchester Metropolitan University. Zsófia is also an elected member of the University Senate and actively supports international study exchange initiatives. They earned a Ph.D. in Business Networks and Relationships from Alliance Manchester Business School and have held visiting researcher roles at RSM Erasmus University.