Ernest Smyth serves as the Director of Research, Data, and Sales Development at KTSF, where leadership in integrating marketing and audience data for advertising sales is pivotal. In addition to this role since June 2015, Ernest has been an active board member of the Asian American Advertising Federation and the Bay Area Advertising Relief Committee, contributing to the growth and support of the Asian American advertising industry and local professionals. Ernest also advocates for seniors through Golden Gate Senior Services, while managing a property investment venture, Adam Tree Properties. Previous experience includes roles at Rentrak Corporation, Comcast Spotlight, and Univision Communications, focusing on research and marketing functions across various media platforms. Ernest holds a B.A. in Liberal Arts from the University of Southern California.
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