Sandra Troyano Morales

Sandra Troyano Morales has a diverse work experience in marketing and management roles. Sandra is currently serving as the Head of Marketing at GoldenRace - Virtual Sports & Betting Solutions, where they oversee the international marketing strategy and manages digital and offline marketing activities.

Prior to their current role, Sandra was employed by El Corte Inglés for 13 years, from 2008 to 2021. During their time there, they held the position of Coordinadora de Marketing Andalucía Oriental. In this role, they were responsible for planning and executing the regional marketing plan, collaborating with the central offices and providing support to the direction of the centers. Sandra also handled event organization, CRM, benchmarking, and market research.

Before their tenure at El Corte Inglés, Sandra worked at Ingenia as a Marketing Manager and International Expansion. From 2000 to 2008, they led the planning, coordination, and financial control of the marketing department. Sandra conducted market research and organized events to support the company's expansion efforts.

Sandra Troyano Morales holds a Licenciatura in Business Administration and Management from Universidad de Málaga, which they completed between 1994 and 1999. In 2004-2005, they pursued a Master's degree in Marketing Management and Commercial Management at ESIC Business & Marketing School. Additionally, in 2021, they obtained an Expert Universitario en Marketing Digital 360 from Universidad Internacional de La Rioja (UNIR). During the year 1997-1998, Sandra participated in an Economics program at the University of Tübingen as part of the ERASMUS exchange program.