Goldenset Collective
Darren Lachtman has a strong background in media and marketing, with a focus on brand strategy and partnerships. Darren co-founded Goldenset Collective in 2022 and Brat in 2017. Prior to that, they served as the Global Director of Brand Strategy at Twitter from 2015 to 2017. Darren was also a Co-Founder of Niche, a network and platform for social media creators, from 2013 to 2017. Additionally, Darren worked as an advisor for Grist in 2013 and held various roles, including Consultant and Senior Director of Strategic Partnerships, at Bedrocket Media Ventures from 2011 to 2014. Before that, they worked at rEvolution as Director of Business Development and Senior Manager of Marketing from 2005 to 2011.
Darren Lachtman completed their Bachelor of Arts degree in Political Science at Denison University from 2000 to 2004. Darren then pursued their Master of Sports Administration degree, specializing in Sports Marketing and Media Relations, at Northwestern University from 2006 to 2008.
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Goldenset Collective
Goldenset is a platform to invest in and support the next generation of digital creators. We support creators by becoming equity partners in their growing and evolving businesses, with the collective goal of creating long-term enterprise value truly owned by the creator. We believe creators are not merely “influencers” to be rented like billboards by other companies and brands, but are founders of high-growth start-ups with Fortune 500 potential. Whether it is through scale and monetization of content creation, the launch of a brand or physical product, or just generally handling some of the back-office dirty-work, Goldsenset wants to unlock a creator’s potential so that they can follow their passions and thrive.
Employees
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