Brad Brefeld

Brad Brefeld is an accomplished professional in the merchandising and events industry, currently serving as Senior Merchandise Manager at Goldenvoice since February 2024. Prior to this role, Brad was a Senior Producer at JJLA from December 2021 to February 2024. Brad's experience includes serving as Director of Visual Merchandising & Events at Live Nation Entertainment from October 2018 to September 2020, where notable achievements included spearheading a new retail space initiative for artist merchandise and creating immersive brand activations. Additionally, Brad worked as Project Manager at satis&fy, USA, managing multiple retail installations and events. Earlier experience includes a successful tenure as VP of Visual Merchandising at The Araca Group, overseeing retail installations across a global network while managing a substantial annual budget. Brad holds a degree in Theatre Performance and Communications from Southern Illinois University Edwardsville, earned between 2000 and 2004.