Reed Matthews

Reed Matthews is a seasoned entrepreneur and innovator in the music and entertainment industries. As Co-Founder of Totem, Reed is pioneering a new format of physical music that combines collectibles with digital album experiences. In the role of Innovation Consultant at Goldenvoice, Reed guides the mixed reality strategy for Coachella, producing significant mobile augmented reality programs since 2022. Co-Founding American Dogwood, Reed has achieved remarkable milestones in artist management, including over 1 billion streams and top Billboard rankings. Additionally, Reed co-founded W-RLDS, focusing on innovative reality strategies, and founded AVONNI Global, a film production company catering to high-profile clients within the music industry. Reed's prior experience includes serving as a Board Member at AAF Orange County and co-founding the creative content studio 23FIFTN. Reed holds a Bachelor of Business Administration from Chapman University.