Lisa Parada

Lisa Parada currently serves as the Head of Content Strategy for Brand Assets and Advertising at Goldman Sachs since April 2025. Prior to this role, Lisa held the position of Vice President of Content Marketing at Morgan Stanley from August 2020 to March 2025, where the focus was on driving content marketing strategy for various investor segments. Lisa’s earlier experience includes serving as the Director of Brand Strategy at Prudential Financial, leading B2B advertising for Workplace Solutions, and directing digital marketing for Starwood Hotels and Resorts. Additionally, Lisa spent over seven years at Wyndham Hotels & Resorts in various marketing roles, further developing expertise in brand strategy and marketing execution. Lisa holds an MBA in Marketing from Columbia Business School and has further education from IESE Business School.