Yuvraj Mandla has a diverse work experience in the field of market research and consumer insights. Their most recent role is as the Director of Consumer Insights & Technology Based Research at Crownit (GoldVIP) since November 2021. Prior to this, they worked as a Senior Manager of Consumer Market Insights at Havells India Ltd from July 2019 to November 2021. During their time at Havells, they led various research projects and demonstrated expertise in qualitative and quantitative research methods, including brand tracking, consumer decision journey, new product development, and retail audits.
Before joining Havells, Yuvraj worked as an Associate Director of Consumer Insights & Technology Based Research at Crownit (GoldVIP) from February 2019 to July 2019. Yuvraj also served as a Senior Manager of Consumer Insights at Nielsen from June 2015 to February 2019, where they gained experience in analyzing consumer behavior and market trends. Yuvraj's previous roles include Senior Researcher of Customized Research at IMRB International from April 2014 to June 2015, and Researcher of Innovation & Market Measurement at Ipsos from August 2011 to March 2014. Yuvraj started their career as a Management Trainee at Shimnit Utsch India Pvt Ltd from April 2010 to August 2010. Throughout their career, Yuvraj has developed skills in advanced research tools and techniques, data analysis, and market measurement.
Yuvraj Mandla completed their Bachelor's degree in Computer Applications (BCA) from Guru Nanak Dev University in the field of Technology and Computer Science. Yuvraj pursued this degree from 2006 to 2009. Following their undergraduate studies, Yuvraj went on to pursue a Master's degree in Business Administration (MBA) with a focus on Marketing/Marketing Management from TMU. Yuvraj attended TMU from 2009 to 2011 to complete their MBA.
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