James Sutherland was appointed CEO of Gold Australia October 2020. Prior to Golf Australia, Sutherland was chief executive at Cricket Australia for 17 years. During his tenure at Cricket Australia, Sutherland, a former first-class cricketer with an accounting, coaching and management background, oversaw a tenfold increase in revenue, a 500-per-cent lift in corporate sponsorship and a 250-per-cent spike in participation, including a tenfold boost in the female game and development of a gender pay equity plan.
He also played a key role in the development of the Big Bash League and Women’s Big Bash League, and built new commercial assets for the sport.
Sutherland has recently been working as chairman of the Live Entertainment Industry Forum as it seeks to find a path through the Covid-19 pandemic for sports and entertainment businesses around Australia.
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