Craig Higgs

Craig is responsible for sales outside of the U.S. He has spent the last ten years in the golf business working on innovative ways to increase participation, making the game faster, more fun, and more tech-friendly. Prior to that, Craig spent the majority of his career in IT supplies distribution, developing channel sales and marketing strategies for large multinationals in the UK, Europe, and the U.S.

Away from work, Craig plays as much golf as he can whilst making sure his wife, twin daughters, three dogs, three horses, two donkeys, twelve sheep, and one cat get the attention they need! Craig doesn't play as much golf as he would like but is the organizer of an annual golf trip, which is where he first discovered Golf Genius.