Karolina Laas-Dobreva

Karolina Laas-Dobreva is a Communications Manager at Lightyear since March 2022, overseeing PR, strategic communications, events, and organic marketing to enhance product adoption and brand recognition across 22 European markets. Previously, Karolina served as an Employer Brand Specialist at Wise from December 2018 to March 2022, initially managing projects and content creation before taking on comprehensive team processes. Prior roles at Wise included Social Media Community Manager and Social Media Customer Support Specialist, focusing on content strategy and customer engagement across various social media platforms. Earlier experience includes a brief role as a Secretary at Swedbank Estonia. Karolina holds a Master's degree in Communication and a Bachelor's degree from the University of Tartu.