Laura Lee

Laura Lee currently serves as the Interim Co-Lead of Chicago Insights & Analytics and VP, Director of Insights & Analytics at Golin, starting in July 2023. Prior to this role, Laura held various leadership positions in analytics and insights, including Director at Spark Foundry and G2, and Director of Sales Insights at Verizon Media, where Laura developed annual thought leadership roadmaps. As Director of Sales Insights at Yahoo, Laura managed a team responsible for the sales insights that contributed significantly to revenue. Laura's extensive experience spans several renowned organizations, including SmithBucklin, Performics, The NPD Group, and Epstein. Laura holds a BBA with a marketing concentration from the University of Michigan and a certificate in graphic design from the School of the Art Institute of Chicago.