GoMaterials
Graziela Aquino is a seasoned Senior UX Designer, Researcher, and Service Designer with extensive experience in creating user-centered solutions across various organizations. Currently at GoMaterials, Graziela leads the design of customer and operations portals to enhance user experience and align with business objectives. Previous roles include Product Designer and UX Research at KMV, where Graziela established the UX Research function, and User Research Chapter Leader & Senior UX Consultant at IBM iX, responsible for delivering user insights to major clients. With a solid foundation in graphic design and an emphasis on usability and information architecture, Graziela has contributed to projects for notable clients such as Santander, Honda, and Claro, demonstrating a strong commitment to optimizing user experiences through data-driven insights. Educational qualifications include a degree in Graphic Design and intensive English programs.
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GoMaterials
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After owning a landscape construction business for over 10 years, GoMaterials’ CEO, Marc Elliott, understood that procurement in the landscape industry was a real problem. He had experienced first-hand the headaches related to poor quality materials arriving on job sites, last minute order changes, product availability shortages and latedeliveries. GoMaterials was founded to help resolve these supply chain challenges faced by the landscaping industry.GoMaterials is a hassle-free B2B marketplace for landscape materials. Professional landscapers use GoMaterials to source landscaping plants and trees from hundreds of verified wholesale nurseries across the US and Canada. The end-to-end service helps landscaping businesses with all aspects of procurement such as search, price comparison, quality assurance and logistics organization. Landscaping businesses can easily access the service without any upfront costs or membership fees. Today, GoMaterials is used to source millions of dollars in annual landscape material volume and is operational in Canada and the USA.