Gaby Morgan

Gaby Morgan is a Senior Planner at GOOD Agency, specializing in fundraising strategy and consultancy for notable charities since May 2020. Gaby utilizes audience-led insights to develop impactful strategies and campaigns that encourage increased belief, action, and giving. Prior experience includes various roles at Alzheimer's Society from October 2014 to May 2020, where Gaby led initiatives in Individual Giving and managed significant fundraising campaigns. Earlier positions include project management and coordination roles in mass participation fundraising, as well as customer service and leadership roles in different sectors. Gaby holds a Bachelor of Arts (Hons.) in Philosophy from the University of Leeds, completed in 2013.