Shayla Wu

Shayla (Xiaojun) Wu is an accomplished Assistant Programmatic Planner at Good Apple, with a robust background in digital marketing and strategic planning. Previous experience includes roles as a Graduate Assistant at The University of Texas at Austin and a Strategic Planning Intern at Area 23, where Shayla developed execution strategies and analyzed industry trends. With internships at Publicis Media, Ogilvy, and Ketchum, Shayla has gained expertise in media planning, campaign execution, and influencer marketing. Educational credentials include a Master of Arts in Advertising from The University of Texas at Austin and a Bachelor's degree in Public Relations from Guangdong University of Foreign Studies.