Good Business Lab
Naisha Gupta is a skilled design professional with extensive experience in UI/UX and product design, currently serving as a Design Consultant at The Curious Bunny Studios since July 2024. Naisha has contributed to enhancing worker lifestyle and wellbeing as a Product Designer at Good Business Lab, and also gained freelance experience in UI/UX design at swastya.ai. Additional roles include product designer for a web app revamp at Trienviro 360 Business Solution Private Limited and UI/UX Designer at Paperclip Design. Naisha has a robust background in industrial design, having worked with cutting-edge AR and VR technologies at AjnaLens, and has played a significant role in customer acquisition strategies and social media presence for various companies. Naisha holds a Bachelor's degree in Industrial and Product Design from Unitedworld Institute of Designing and has completed intermediate schooling at St. Mary's Convent High School and Delhi Public School.
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Good Business Lab
We design, test, and scale programs using rigorous research methods, that align worker wellbeing with business interests. We work across a worker's employment journey from unlocking female labor to closing the skill gap, improving job quality, and improving health conditions. Businesses, because of their scale, hold immense potential to drive social change, while staying true to their principles. However, narratives that reduce the business of business to business, as seen traditionally, foster conventional rather than innovative ways of doing business. For instance, they seclude investment in worker wellbeing programs as mere philanthropy. And while worker wellbeing programs are plenty, they aren’t achieving the scale they should. This is because there is not enough research backing the return on investment they generate for businesses. We are working to solve such problems. We want to break the limited notion of business and help scale impactful worker wellbeing programs, through rigorous research. Because that, we believe, is the future of business – good business.