Good Business Lab
Tanya Singh is a skilled professional with a background in growth strategies and digital marketing. Currently serving as a Growth Associate at Good Business Lab since June 2023, Tanya previously held positions at Techmantu Digital from June 2021 to May 2023, where responsibilities included researching and implementing paid campaign strategies for B2B and B2C clients. Tanya's experience also includes serving as a Consultant and an Associate Consultant, as well as an Internship at CareerGuide, where tasks involved client consultations and product up-selling. Tanya holds a Bachelor of Arts in Economics Honours from Christ University, Bangalore, obtained in 2021.
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Good Business Lab
We design, test, and scale programs using rigorous research methods, that align worker wellbeing with business interests. We work across a worker's employment journey from unlocking female labor to closing the skill gap, improving job quality, and improving health conditions. Businesses, because of their scale, hold immense potential to drive social change, while staying true to their principles. However, narratives that reduce the business of business to business, as seen traditionally, foster conventional rather than innovative ways of doing business. For instance, they seclude investment in worker wellbeing programs as mere philanthropy. And while worker wellbeing programs are plenty, they aren’t achieving the scale they should. This is because there is not enough research backing the return on investment they generate for businesses. We are working to solve such problems. We want to break the limited notion of business and help scale impactful worker wellbeing programs, through rigorous research. Because that, we believe, is the future of business – good business.