Jasmine Smith

Jasmine Smith is an experienced cultural marketing professional currently serving as the Cultural Marketing Lead at Good Culture since December 2024. Prior to this role, Jasmine worked as a Senior Account Executive at W Communications and Ready10 Ltd, where responsibilities included strategic marketing and client management. Jasmine's career began at Hermosa London as a Social Media Manager, where key accomplishments involved content creation, social media management, and influencer communications. Earlier experiences include internships in showroom management, event management with Mash Staffing, and various roles in sales and personal assistance within the fashion industry. Jasmine holds a Bachelor of Arts in Fashion PR and Communications from the University of the Arts London.