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Good Karma Brands
- Alexandrea Hackel
Alexandrea Hackel has a range of work experience in marketing and coordination roles. Alexandrea started at Good Karma Brands in 2014 as a Partnership Coordinator before progressing to the position of Partnership Development Specialist/Internship Coordinator. In this role, they were responsible for securing appointments, conducting interviews, designing curriculum, and providing feedback to interns. In 2016, they became an ESPN Digital Marketing Consultant and later advanced to the position of Sr. ESPN Digital Marketing Consultant. Alexandrea joined the company Remax Synergy in 2006 as an Office Assistant and worked there until 2012. Alexandrea also completed an internship at ESPN Milwaukee from 2013 to 2014.
Alexandrea Hackel began their education at Illinois Wesleyan University in 2010, where they pursued studies in International Business and Spanish. While attending Illinois Wesleyan, they did not complete a degree. In 2012, Hackel transferred to Wisconsin Lutheran College and furthered their education in International Business and Spanish. Alexandrea successfully completed their Bachelor's degree at Wisconsin Lutheran College in 2014.
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Good Karma Brands
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Craig Karmazin founded Good Karma Brands in 1997 with the purchase of three radio stations in Beaver Dam, Wisconsin. Shortly thereafter, he was fortunate that a number of his childhood friends decided to join him. While Good Karma Brands began as a broadcasting company, over the years it evolved into a media and marketing company with expertise in leveraging the power of sports and local news to build brands through audio, digital, events, and TV. We are fueled by the desire to do things differently, align with premium brands and offer customized solutions and exceptional experience for our fans, partners, and teammates. GKB partners with ESPN in three capacities: with audio through ESPN affiliated radio stations in Beaver Dam, Chicago, Cleveland, Los Angeles, Madison, Milwaukee, New York City, and West Palm Beach; with events through the operation of all local Florida-based college football bowl games; and with digital assets by through offering local brands the ability to leverage the reach and credibility of ESPN with geotargeted advertising solutions on ESPN’s digital platforms which include ESPN.com and the ESPN app. GKB’s other audio assets include Newsradio 620 WTMJ and 101.7 The Truth in Milwaukee, and 95.3 WBEV in Beaver Dam, Wis. The brand also owns the Tundra Trio hospitality houses in Green Bay, WI, where private tailgates and other events are hosted. For more information, please visit www.goodkarmabrands.com.
