Tommy Lam

Senior Director, Marketing at Good Karma Brands

Tommy Lam has extensive experience in marketing and promotions, primarily within the sports and entertainment industry. Tommy is currently working at Good Karma Brands as the Senior Director of Marketing, where they oversee all marketing strategies for ESPN LA, including campaigns, brand identity, social media, promotions, and events/hospitality. Tommy collaborates with internal teams to drive revenue and develop relationships with fans, partners, and teammates.

Prior to their current role, Tommy worked at ESPN as the Director of Marketing, leading and developing multi-platform campaigns for the ESPNLA brand, focusing on Fortune 500 companies. Tommy managed a team of 15 and collaborated with cross-functional teams to execute marketing, event, and social media campaigns.

Tommy also had significant roles in Disney ABC Television Group and Disney and ESPN Media Networks. In these positions, they developed strategies and marketing launch plans for digital media products and managed partnerships and promotions across multiple business units of The Walt Disney Company.

Earlier in their career, Tommy worked at ABC Radio Division, where they collaborated with a team of Account Executives to create sales and marketing partnerships for various companies. Tommy also successfully generated $3 million in sales through sponsorship programs and executed campaigns leveraging the brand value of ABC Radio stations.

Tommy's career started at ESPN Radio, where they served as the Marketing Manager and played a crucial role in launching the station in the Los Angeles market. Tommy led client campaigns, resulting in increased revenue, and managed a field staff of 15 in daily operations and public relations.

Tommy Lam pursued a degree in Marketing/Advertising at California State Polytechnic University-Pomona. The field of study they specialized in was Business, Management, Marketing, and Related Support Services. Unfortunately, information regarding the start and end years of their education at this institution is not provided.

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