Dawn Taketa Riordan

Dawn Taketa Riordan is an accomplished marketing professional with extensive experience in the health, wellness, and consumer packaged goods sectors. Currently serving as a Marketing Consultant and Fractional CMO at Good Pharma since April 2025, Dawn contributes to the leadership team by driving marketing and sales initiatives, including the launch of a B2B brand for a next-generation tea platform. Previously, at IDEO from January 2019 to July 2024, Dawn held several key positions, including Sr. Executive Marketing Director, where strategic pivots and the integration of GenAI were instrumental in business growth. Dawn's earlier roles include Director of Marketing at Galileo Learning, where sales goals were consistently exceeded, and key positions at Peet's Coffee & Tea, driving digital marketing and product innovation with significant P&L responsibilities. Dawn earned both an MBA in Marketing and Strategy and a BA in Political Economy of Industrial Societies from the University of California, Berkeley.