Jessica Murphy

Jessica Murphy is an experienced Business Analyst at Goodbaby International, where responsibilities include enhancing data infrastructure, delivering consumer sales insights, analyzing market trends, and supporting pricing and promotion strategies. Previous roles encompass Digital Marketing Analyst at Charles River Interactive, Inc., and Marketing Team Lead at Purity Organic, where skills in web analytics and brand promotion were honed. Additional experience includes coaching swim teams at YMCA of Greater Boston and directing pools at Running Brook Day Camp. With an MBA and dual bachelor's degrees in Marketing and Psychology from Isenberg School of Management at UMass Amherst, Jessica possesses a strong academic foundation complemented by practical industry experience.