Goodman Fielder
Lucy Chadwick is an experienced marketing professional with a diverse background in brand management and marketing leadership across various industries. Currently serving as Senior Brand Manager for Goodman Fielder, Lucy previously held key positions including Head of Marketing at ShopBack and Senior Trade Marketing Manager for Afterpay, where responsibilities included building the Trade Marketing desk and developing innovative marketing technologies. Significant achievements include leading private label marketing at IGA Supermarkets, resulting in substantial business growth, and driving marketing strategies for major brands like Foxtel and Woolworths. Lucy's educational background encompasses a psychology certificate from the University of Derby and digital marketing credentials from the Digital Marketing Institute.
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Goodman Fielder
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Goodman Fielder is a leading regional food company across Australia, New Zealand and Asia Pacific. We manufacture, package, distribute, market and sell a wide range of food products including bread, milk, cheese, chicken, flour, cooking oils, spreads, baking ingredients, ice cream and snacks. We boast a diverse portfolio of consumer brands that people know and love; including Meadow Fresh, Vogel’s, Helga’s, Wonder White, Praise, White Wings, CSR Sugar, Pampas, Puhoi Valley, Crest, Edmonds, Meadow Lea, Molenberg, Irvines and many more. For generations, millions of consumers have turned to our well known brands to deliver essential food items to them every day. Our leading product offering is supported by efficient distribution networks that enables delivery to over tens of thousands of outlets every day including supermarkets, dairies, service stations, cafes and restaurants. From filling your pantry to lining your plate; our products cover every eating occasion. At Goodman Fielder our aspiration is to be the leading integrated food solutions business in the Region. We are a team that believes that anything is possible. A team that understands our business and focuses on the right things that make the biggest difference and one that considers our end to end value chain when making decisions to optimize our business. We drive change as an opportunity for us to innovate and transform our business and to achieve beyond what we think is possible.