Allister Carlos

Allister Carlos has extensive experience in CRM (Customer Relationship Management) and marketing automation. Allister is currently serving as the Senior Director of CRM and Marketing Automation at GoodRx since January 2020. Prior to this, they were the Head of Customer Experience, Retention & CRM at Windsor Fashions from January 2019 to August 2019, where they led customer experience strategies, omni-channel marketing programs, and supervised a department of 25.

From February 2018 to October 2018, Allister worked at Live Nation Entertainment as the Vice President of Marketing & CRM, where they led fan experience marketing strategies, CRM and email marketing programs for North America and Live Nation venues. Allister also held the positions of Senior Director of Marketing & CRM from May 2014 to February 2018, and Director of Email Marketing from September 2013 to May 2014 at Live Nation Entertainment.

Prior to Live Nation Entertainment, Allister worked at Ticketmaster from October 2011 to September 2013 as the Product Manager of CRM, where they played a key role in the development and launch of consumer-facing products for Live Nation and Ticketmaster CRM/direct marketing departments.

Allister's earlier experience includes working at Houlihan Lokey from December 2005 to October 2011 as the Senior Manager of CRM and Direct Marketing, overseeing global CRM initiatives and managing marketing programs and operations. Before that, they worked at ACI Consulting from 2002 to 2005 as a Marketing Manager, leading various marketing efforts and handling new business sales and account management.

Overall, Allister Carlos has a strong background in CRM, marketing automation, customer experience, and omni-channel marketing, having held leadership roles in notable companies such as GoodRx, Windsor Fashions, Live Nation Entertainment, Ticketmaster, Houlihan Lokey, and ACI Consulting.

Allister Carlos attended California State University, Fullerton from 1997 to 2002 and obtained a Bachelor of Arts degree in Business Administration, with a focus on Marketing and Finance. Additionally, Allister obtained the Google Ads Display Certification from Google in September 2019 and is also a certified Scrum Product Owner through the Scrum Alliance. The exact month and year of obtaining the Scrum Product Owner certification are not available.