KP

Katie P.

Senior Manager, Lifecycle Marketing at GoodRx

Katie P. has a diverse work experience in the field of marketing and communications. Katie is currently working at GoodRx as a Senior Manager of Lifecycle Marketing. Prior to this role, they were a Manager of Lifecycle Marketing at the same company.

Before joining GoodRx, Katie worked at Ritual as a Lifecycle Marketing Manager, where they were responsible for managing all email and lifecycle marketing initiatives. Katie built complex email workflows and managed transactional emails to improve customer experience.

Katie also gained experience as an Email Marketing Manager at Joybird, where they transferred email marketing production in-house and implemented various email campaigns and automation processes. Katie successfully grew the email list through native and third-party initiatives.

At Simon and Schuster, Katie worked as an Email Marketing Manager, handling the end-to-end production and development of email campaigns. Katie analyzed trends and consumer behaviors to identify areas for improvement.

Prior to that, they worked at Forsman & Bodenfors New York in multiple roles, including UI Developer, Technical Production Manager, Digital Communications Manager, and Digital Production Manager. In these roles, they developed front-end code, managed email production, and oversaw creative strategy and production.

Katie's earlier experiences include working at Columbus Association for the Performing Arts as a Web + Social Media Coordinator and Columbus Symphony as a Marketing Assistant and Customer Service Coordinator. Katie also had internships at Dream Careers Inc. and Fluff PR, where they gained experience in marketing and public relations.

Overall, Katie P. has a strong background in email marketing, lifecycle management, and digital production, with experience in both agency and in-house settings.

Katie P. attended The Ohio State University from 2004 to 2009, where they obtained a Bachelor of Science degree in Consumer Sciences. Further details regarding their field of study are not provided.

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