Grant Ward

Grant Ward serves as the Global Senior CRM Lead at Sony Interactive Entertainment, where responsibilities include leading global CRM strategy and implementation, resulting in significant increases in engagement and revenue through data-driven practices. Previous roles include Global CRM Lead at Square Enix and CRM and Customer Loyalty Manager at Clarins. Early career experiences at TONI&GUY and MERUMAYA® Effective Skincare provided a foundation in marketing and customer relationship management. Grant holds a Bachelor of Arts degree in Film and Television Production from Anglia Ruskin University.