Marina Kudryavtseva

Marina Kudryavtseva has a diverse range of work experience across numerous companies and industries. Starting in 2010, they worked as a Front Office Supervisor and Marketing Trainee at TWELVE Hotels and Residences, where they were responsible for reservation management and guest services. Marina then worked as a Consumer Services Specialist at Delphin Hotels & Resorts, where they focused on guest satisfaction and loyalty programs.

In 2012, Marina joined I Work For You Services as a Marketing Specialist, where they specialized in online and offline marketing, graphic design, advertising, and branding. Marina then joined Redwood Resources Consultancy in 2015 as a Marketing and Outreach Coordinator, where they conducted surveys, mapped stakeholders, and prepared proposals.

Marina also worked as a Digital Marketing Manager at Aeroline Travel from 2013 to 2015, where they focused on online advertising budgeting, competition analysis, and Google AdWords.

In 2015, Marina became the Head of North America Marketing at Genio, where they managed marketing strategies and initiatives. Marina then transitioned to the role of Senior Brand Marketing Manager before leaving the company in 2017.

Marina joined Kaplan Test Prep in 2017 as a CRM & Marketing Automation Lead, where they developed personalized automated marketing campaigns across various channels. Marina also managed database segmentation and implemented strategic audiences for the marketing automation program.

From 2018 to 2019, Marina served as the Head of Email & Marketing Automation at Kaplan Test Prep, overseeing the vision, strategy, and results for the email and marketing automation program. Marina led the implementation of Salesforce Marketing Cloud and developed personalized one-to-one customer relationships through segmentation and predictive modeling.

Most recently, Marina has been working at GoodRx since 2020. Marina started as the Director of CRM & Lifecycle Marketing and was later promoted to Senior Director of CRM & Lifecycle Marketing.

Marina Kudryavtseva completed their Associate Degree in Hospitality and Events Management from Swiss Hotel Management School from the years 2009 to 2012. Following that, they pursued a Bachelor of Arts (B.A.) degree in Sales and Marketing from DeVry University, which they completed from 2013 to 2017.