Paige McCallum

Paige McCallum has a diverse work experience in digital marketing and communications. Paige started their career as a Digital Media Intern at Stand Up To Cancer in 2012 and gradually progressed to roles such as Digital Media Assistant and Online Content Assistant. In 2014, they joined the Entertainment Industry Foundation as a Digital/Web Coordinator, where they gained experience in email marketing and analytics. From 2016 to 2021, Paige worked at Movember as a Global Email Marketing Manager, overseeing the execution and analysis of email marketing campaigns across multiple countries and languages. Paige successfully implemented targeted email journeys, optimized email performance through A/B testing and segmentation, and significantly increased revenue from email marketing. Paige also managed Movember's push and in-app messaging program using a mobile marketing automation tool. Paige was a founding member of the internal Diversity, Equity & Inclusion working group at Movember. In 2021, Paige joined GoodRx as a Lifecycle Marketing Manager, focusing on retention strategies.

Paige McCallum completed their high school education at Marquette High School from 2004 to 2008. Following their high school graduation, they then pursued higher education at Loyola Marymount University from 2008 to 2012. At Loyola Marymount University, Paige attained a Bachelor of Arts degree with a double major in Communication Studies and Sociology.