Carmen Cheung

Business Director at Goodstuff

Carmen Cheung has extensive work experience in the advertising and marketing industry. Carmen started their career as an intern at Carat, where they gained experience in various tasks such as competitor reports, client liaison, and campaign evaluation. Carmen then interned at CHI & Partners, where they refined their research skills and assisted in campaign monitoring for clients like Purina and Lexus. Carmen also had a summer school experience at The IDM.

After that, they worked as a Marketing Communications Officer at Guinness Care and Support, where they assisted in launching a new information line and planned marketing campaigns. Carmen then had an internship at Saatchi & Saatchi, where they worked on brand research and pitch preparation for clients like Old El Paso and Weetabix.

Carmen then joined MEC, where they held roles such as Communications Planning Assistant, Executive, and Manager. Carmen worked on cross-channel media planning and implementation for brands like Danone, Nutrimum, Lavazza, and Complan, gaining experience in customer acquisition, new product launches, and market leader strategies.

Currently, Carmen is working at Goodstuff Communications as a Business Director. Carmen previously held positions as Group Planning Director, Account Director, and Account Manager. With their diverse experience and expertise, Carmen has developed strong skills in strategic planning, brand management, and client relations.

Carmen Cheung attended Colyton Grammar School from 1999 to 2006. It is not specified whether they obtained any degree or pursued any specific field of study during this time. From 2007 to 2010, Carmen attended Bournemouth University and graduated with a 2:1 BA (Hons) degree in Advertising and Marketing Communications. Carmen'sstudies at Bournemouth University focused on various subjects including Account Planning, Creative Analysis, Brand Management, Media Planning, and Consumer Behaviour.

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