Goodway Group
Jennifer Mathura has a diverse work experience ranging from marketing roles to programmatic trading. Jennifer is currently working at Goodway Group as a Programmatic Retail Media Lead. Before that, they worked at Tinuiti as a Sr. Specialist in Programmatic. Prior to these roles, Jennifer worked at Goodway Group in various positions including Media Solutions Manager, Media Trader, Associate Media Trader, and Digital Marketing Coordinator. Additionally, they have experience at Full Sail University as a Director of Marketing Operations, Database Marketing Manager, and Marketing Assistant.
Jennifer Mathura completed their Bachelor of Business Administration (BBA) in Business Administration and Management from Columbia College between 2004 and 2006. In addition to their degree, they hold various certifications such as Criteo On-site Sponsored Products Certification, The Trade Desk Edge Academy Certified: Data-Driven Planning, Google Display & Video 360, The Trade Desk Edge Academy Certified: Trading Essentials, and The Trade Desk Edge Academy Certified: Marketing Foundations. Jennifer is also certified to teach K-6 by the State of New Jersey.
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Goodway Group
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Goodway Group is the digital partner advertisers trust to drive campaign performance. Proud to be completely independently owned and operated, we work to deliver authentic results that meet our clients’ needs — and no one else’s. Using predictive intelligence, Goodway helps advertisers get the most value out of every impression across all paid digital media.