Fernanda Moretti Quintero Martins is a seasoned marketing professional with extensive experience in digital marketing and strategic campaign management within the solar and construction industries. Currently serving as a Senior Marketing Specialist for BIPV at GoodWe, Fernanda manages marketing for Building Integrated Photovoltaics products and oversees Google Ads campaigns. Concurrently, as a Senior Digital Marketing Analyst at GE Inversores Brasil, responsibilities include content development and campaign strategy for the solar inverter market in Brazil and South America. Previous roles include Marketing Communications Manager at Mottu, where Fernanda led marketing strategies for various products, and Social Media and Content Creation at Big Wave Media, focusing on brand positioning and strategy development. Educational qualifications comprise an MBA in Marketing and Digital Communication, a postgraduate degree in Neuromarketing, and several certifications in digital analytics and language studies.
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