Sheila Nasgovitz, MBA

Sheila Nasgovitz, MBA, has a diverse work experience spanning various industries. Sheila began their career as an Advertising Coordinator at Tomorrow Valley Cooperative, where they managed marketing communications, special events, website development, public relations, and employee communications. Sheila worked in this role from August 1996 to February 2002.

Following this, Sheila joined Aurora Health Care as a Sr. Marketing Communications Coordinator - Lead. Sheila'sresponsibilities included managing marketing communication budget and strategic planning, development, and execution of local initiatives for regional hospital and clinics. Sheila also managed the regional brand identity and supervised staff and interns. Sheila remained in this role from February 2002 to April 2011.

Next, Sheila joined Thrivent Financial for Lutherans as a Marketing Specialist, Web Strategy. In this position, they managed internet marketing, paid search marketing, and search engine optimization with a focus on lead generation and conversion. Sheila also consulted with business partners on the development of marketing landing pages and banner ads and analyzed and reported e-marketing performance. Sheila held this role from April 2011 to March 2013.

Sheila then advanced to the position of Marketing Strategist - Digital at Thrivent Financial for Lutherans. Sheila'sresponsibilities included leading digital marketing strategy and planning, including SEO/SEM, lead generation, content marketing, and marketing landing pages/optimization. Sheila managed digital vendor budgets and relationships and supervised internal contractors. Sheila worked in this role from March 2013 to December 2017.

Currently, Sheila is working at Goodwill NCW. Sheila started as a Digital Marketing Leader and managed the digital marketing and UX strategy for an online women's fashion thrift store. Sheila'sresponsibilities included digital marketing strategy for SEO, social media, paid digital marketing, marketing execution, analytics, and user experience. Sheila held this position from December 2017 to January 2019.

Afterward, they worked as a Brand Manager at Goodwill NCW, developing marketing strategies to enhance the organization's reputation and awareness, with a specific focus on driving the digital strategy. Sheila remained in this role from January 2019 to October 2019.

Sheila then took on the role of Sr. Brand Manager at Goodwill NCW, leading the brand marketing strategy to educate and grow mission services through community partnerships and sponsorships. Sheila was also responsible for email marketing, website, and digital UX strategy. Sheila worked in this role from October 2019 to March 2020.

Currently, Sheila holds the position of Director of Marketing at Goodwill NCW. In this role, they lead and executes the organization's brand and marketing strategy, synthesizing retail marketing with program and services marketing to improve brand consistency and mission message. Sheila also mentors and leads the marketing team to achieve business goals.

Sheila Nasgovitz attended the New York Institute of Technology from 2008 to 2010 and obtained their MBA with a specialization in Marketing. Prior to that, they pursued their Bachelor's degree in Communications from the University of Wisconsin-Stevens Point, which they completed between 1991 and 1995. In addition to their formal education, Sheila has also earned a certification in Experiences 101 from Spredfast, although the specific month and year of obtaining this certification are not provided.