Linda Silverman has a diverse work experience in the field of brand strategy and planning. Linda is currently working as a Creative Strategist at GoodWork.xyz and previously held the position of VP, Brand Strategist at Klick.
Before that, Linda worked at Nushama as an Integration Specialist for a brief period. Prior to that, they were associated with McCann Health New York, where they held various roles including VP Strategy Director, Strategy Director, and Associate Strategy Director. In these roles, they led brand strategy for global gene therapy and RNA therapy portfolios.
Linda also has experience in strategic planning at Patients & Purpose, where they served as a Senior Strategic Planner and Strategic Planner. Linda managed multiple brands and led the development of brand campaigns and market research initiatives.
In the early stages of their career, Linda worked at Havas Tonic as a Junior Strategic Planner and Strategic Planning Intern. Linda worked on HIV portfolio brands and contributed to launch strategies and assets. Linda also worked on branding projects for Before Brands, Spoonful One, focusing on millennial moms and cultural trends.
Overall, Linda Silverman has a strong background in brand strategy and planning, with experience in various industries and diverse brands.
Linda Silverman holds a Bachelor's Degree in Foreign Affairs from the University of Virginia, completed between 2013 and 2016. Prior to that, they attended Temple University in 2012-2013, but did not obtain a degree or specify a field of study. Additionally, Linda has an undisclosed certification in Human-Centered Service Design from IDEO U, although the specific month and year of completion are not provided.
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